This is the time of year the vitamin D supplements should be flying of the shelves as you just cannot make it yourself from October to April.
But, not everyone knows this.
But help is at hand, we now have some DONE FOR YOU email shots/blog posts.
Simply copy and paste the text and images, tweak it, add any personal touches and send.
They are part of the IN Health patient education google drive
click it👇
https://drive.google.com/drive/folders/1TnQhM6jRZLDH0ehwEUuE74tNdGtHZJzE?usp=drive_link
Like this đź‘€
We will be adding more over the next few months to the drive covering all the key nutrients in our supplements.
I love Christmas, but as we edge closer to the big day, one thing that I find hilarious and annoying in equal measures is…..perfume and aftershave adverts.
Seriously, could they be any more pretentious? Any vaguer?
On the one hand, I think they must make people buy stuff, or they won’t pay for the adverts, but why would a model looking confused and a voice-over talking random nonsense make you buy a perfume?
Does Jonny Depp playing guitar with wolves in a desert make you want to buy some Dior?
Or is it the emperor’s new clothes/advert?
The advertising companies have managed to convince a few companies that this is the done thing (social proof), so all the competitors do the same just in case.
For me, this is all fluff and no stuff, it is smoke and mirrors, a marketing sleight of hand to convince you of the power a ÂŁ75 bottle of chemicals can exert and make you a sexier person.
Personally, I prefer Fry and Laurie’s take on it.
https://www.youtube.com/watch?v=TioGP9mWahA
But the adverts remind me of the ever-present gurus on stage dishing out pearls of wisdom about how to practice.
This, I suspect, is a Chiropractic-centric issue and largely thanks to our North American friends with an occasional Australian in the mix.
You see, I hear the same lines being trotted out again and again by usually non-practising gurus about how we should practice.
The tricky part is that the following three statements all contain truth within them, but they are incomplete and somewhat misleading on their own.
Truth (in this context) is not pure or straightforward but devilishly complex and murky.
1: You must adjust/treat with the right intention.
2:Â You must adjust/treat with absolute certainty.
3: You should always be in a flow state.
Now then, let’s be clear, these three statements on their own are correct and valuable.
Trying to examine & affect someone’s neuromechanical system while thinking about shopping or what is for dinner is going to make the assessment and care you deliver worse than if you talk to them with certainty (surgeons are the masters of this, they are kingpin bulls****ers) and are in a state of deep, unconscious focus (flow state) and connected to the exam and treatment.
The issue I have is the gurus are also suggesting that it is the only thing you need to worry about.
In fact, I have heard many times, the treatment type or form doesn’t matter as “it all works”.
So you can deliver any old cack for treatment as long as you smear it with their secret three sauces: certainty, intention and flow.
In my opinion, they are advocates of therapeutic inadequacy.
It is a race to the bottom of the therapeutic barrel.
It is a get out of jail card for borderline clinically incompetent clinicians.
There is no need to work on your adjusting technique or that myo-fasical release or rehab or spot signs of mental illness or adverse childhood events or that nutritional deficiency.
Just do anything with absolute certainty, the right intention, in a flow state, and you can also expect miracles, just like the one the guru talked about on stage (the same one miracle story they trot out at every conference).
Imagine if you needed spinal surgery, and at the consultation, the dialogue went something like this:
Surgeon: “Well, the bad news is you do need surgery, fusion in fact. But the good news is, a few years back, I heard a surgeon lecture who no longer operates. He retired mid-career to help other surgeons enjoy their clinic more (he can have more impact that way). At the time, I was highly focused on my analysis of the patients’ issues, radiology and surgical technique, but they told me that all surgery works the same. “
You: “errrrrr…….”
Surgeon: “So anyway, I didn’t really bother checking the MRI and I will not be performing any meaningful exam on you now to determine where to fuse or any exam after the surgery to see if what I did was correct. The most important thing is to fuse your spine with certainty and the right intention.
Remember, all surgery works. Plus, to help me get into a flow state, I have decided to have four other patients in the operating room all at the same time.”
You: “What the actual f**k……”
You would be out of that office and online looking for someone that measures their outcomes meticulously and is on top of their game in technical skills – this is an obvious thing, and yet we still believe the la-la land lies that gurus spit up.
The best remedy for this, in my opinion, is an honest assessment of the patient before and after treatment (every time).
No matter what technique you use, if it has a good therapeutic effect, something should be changed (the very acute patient may be the exception here).
If you are telling patients to “expect miracles”, why are you deep down afraid to even measure ROM or ask them about their pain?
These changes in ROM, strength, and pain should have some degree of sustainability between visits and ideally correlate.
Improvements in function with no change in symptoms is often a sign of peripheral and central hypersensitivity, secondary to deficiencies of keystone nutrients and neuro-inflammation.
This can be induced easily in labs by injecting a bacterial toxin into humans and testing their inflammation and pain thresholds before and after.
Inflammation up within 1 hour.
Pain thresholds drop within the hour too.
You can re-read about that there 👇
https://www.academyofchiropracticnutrition.com/neuro-inflammation-the-key-to-optimal-brain-and-body/
That is exactly what we improve with supplements like TURMERIC PLUS.
But if they are getting minimal changes or no changes after the visit, and they do not sustain, we are missing something (or they might also just be totally damaged).
Doing this can be scary, but ultimately rewarding. There are so many clinicians out there terrified they might not be quite as good as they think they are (I used to be one of them).
In my experience, most Chiropractors are quite insecure & would be utterly terrified of being asked to give a real life patient treatment in front of a group of colleagues.
Illusions are comfortable, the truth is (sometimes) not.
It is OK to be uncertain, in fact, this keeps you curious.
Curious as to why one patient responds brilliantly and another with similar patterns of dysfunction and pain does not.
As we say in the CCCN course:
How can you possibly get better if you are not assessing your results honestly?
Do you really think all your patients are getting better?
You have nothing to learn?
If a GP or surgeon tried that one, we would know their ego was out of control or thewy were desparetly insecure.