Last week we launched SCIENCE PROVEN probiotics. 

Remember use the CODE: BIO10 for 10% off your first order of Everyday BIOTICS. 

We only use strains with human studies with meaningful clinical outcomes: 

Like, here we see placebo in grey, PROBIOTICS in BLUE for sub-group symptom, abdominal pain severity.

We are encouraging/recommending a 2 month trial with Everyday BIOTICS (because of the timeline in changes), thus we’re offering a 15% discount when patients are buying 2 bottles (this is what we have on our site if patients are buying direct from us), we suggest you do the same in clinic. 

In other news !!

We now have two pregnancy products, with a third one pending (PURE FISH OIL due in 2-4 weeks) to complete the OPTIMAL PREGNANCY TRIO.

The ones available now are our the 2 per day, OPTIMAL PREGNANCY Multi.

And, our patented form of CHOLINE. 

Choline is an unsung superstar that is CRUCIAL FOR BRAIN development, and yet only around 5% of pregnant women hit the basic level (480 mg daily), let alone the suggested optimal level of 930 mg.

High dose CHOLINE (930 mg, note nearly twice the AI or adequate intake, used in USA of 480 mg) can increase the attention span of children if taken during the 3rd trimester.

We use 600mg in the first two trimesters (it is on the pouch).

Check the study: 

“these findings suggest that the choline AI for pregnant women may not be sufficient for optimal child cognition because consumption of 930 mg choline/d produced superior child cognition relative to consumption of approximately the AI (480 mg). These findings raise concerns about the evidence that approximately 90% of pregnant women in North America consume choline at levels below the AI and that prenatal vitamins commonly contain little or no choline.”

Do you know any parents that would like to increase their kids attention span…….🤨

Oh, and by the way, the CHOLINE used in that study, is the patented form we use in ours, called VITA-CHOLINE. 

It is so good for cognition in everyone, even athletes are using it.

That is why we partnered with them.

I want to know the products we sell are PROVEN to WORK. 

We will talk more about that in the future, maybe even an evening CPD webinar to go over it all. 

I predict in the next 10 years everyone will be talking about it and taking it. 

NOTE, choline is what you use to make ACETYLCHOLINE, which is crucial to MEMORY and LEARNING.

It helps with attention, cognitive processing, and the formation of new memories. 

Hence, everyone from pregnant mums to athletes, to older people with cognitive decline to Chiropractors with dodgy memories should take x2 daily. 

Now when it comes to vitamin D and pregnancy, we want optimal levels, as the effects can be life long for the good and the bad. 

“Maternal vitamin D deficiency (25[OH]D levels <12.02 ng/mL) during early pregnancy was associated with a nearly 2-fold increased risk of MS in the offspring”

So, let’s look at what we need to get Mothers optimal.

Here they tested whether 400 iu, 2000 iu or 4000 iu was best for helping women AND their babies achieve sufficient status, classified as over 80 nmol/L (note we prefer over 100 nmol/L ideally for optimal).

From left to right, it’s 400, 2000, 4000 iu vitamin D.

Note, by week 36, the 4000 iu group are on average over 100 nmol/L, while the 400 iu group (the dose used in VAST MAJORITY of pregnancy multi-vitamins), is still under 80 nmol/L. 

It is worth noting that in the subgroup analysis, black and asian patients all started far lower and also never got anywhere near to the optimal levels. 

Remember melanin stops vitamin D production, so more melanin = less vitamin D. 

If your ancestry is from Africa or Asian, then you have what is termed an “evolutionary mismatch” in terms of the amount and strength of sunshine to make vitamin D and your skin tone relative to the UK levels.  

Put simply, you will be deficient unless you supplement all year round if you are of African or Asian heritage. 

But, remember pregnant women are also taking the vitamin D for the unborn baby, and we need to make sure the babies blood levels are at the very least not deficient (over 50 nmol/L). 

In the 400 iu group, only 39% made it to 50 nmol/L, while in the 4000 iu group it was 78%. 

Note within the group, the white and leaner women would have had babies with more optimal levels and the women with darker skin tone and more obese people would have had lower levels. 

Note, zero adverse events in the 4000 iu group. 

And that is why our new Optimal Pregnancy Multivitamin has 4000 iu (or 100 mcg) per 2 capsules. 

I would bespoke the vitamin D dose in women who are obese by adding in extra Vitamin D/K2 from our sublingual.

If they are more than 4-5 stones overweight, add x1 sublingual daily. 

If you are recommending a pregnancy multi already, I invite you to check the vitamin D dose. 

Example, from Vitabiotics, using 400 iu (10 mcg). 

Even the top end practitioner brands just do not cut it with 1000 iu or 25 mcg. 

There is so much more to talk about on doses and forms in the pregnancy range, and how CHOLINE helps the DHA from fish oil. 

But for now…..